Author Bio: Stuart McHenry is the President of McKremie a SEO Firm that focuses on attorney seo and marketing.
If you take the marketing of your business seriously, then you simply have to be on Linkedin, and you absolutely have to take it seriously. Used well, Linkedin can help your business thrive. Follow these seven excellent tips to make sure that Linkedin helps your business.
Complete your Profile
It’s all too easy to sign up to Linkedin and half heartedly fill in your name, address, and a few other details. Sure, you’ll get your profile up and running, but you’re not going to impress anyone. Make sure you take the time to get your Linkedin profile completely up and running with every single section properly completed. A half baked profile is going to mean a half baked impression when anyone googles you and finds your Linkedin account.
Set Yourself Apart
Everyone and his dog has a Linkedin account these days, and with a new member every second, it’s getting bigger all the time. You have to do things a little differently if you want to get noticed, so don’t fall into the trap of having a boring profile! You can jazz things up by having a video recommendation pop up quickly, or by throwing in a few funny stories within your profile. Yes, this is a business profile, but business people still get bored by stale profiles. Don’t be afraid to throw a bit of fun into your profile to give it a bit of life.
Reap What You Sow
Clearly, Linkedin is all about recommendations, and while you have to work hard to persuade people to offer recommendations on your own page, it’s always a great idea to recommend other people. Firstly, going ahead and doing this without being asked is always going to be well received, and will often result in a reciprocal recommendation. Secondly, it will give you a warm and fuzzy feeling inside!
Connect with Your Other Social Profiles
In particular, Linkedin works very well with Twitter. You are likely to get more interaction from followers and friends on Linkedin if your updates are synched with your Twitter account. You will often find that tweets get a stronger reaction on your Linkedin account from some tweets, which is remarkable when you think about it.
Add a Company Profile
Linkedin has not always been that great in this regard, but you can now develop a great company profile very easily. There’s room for a video, space for information about the products and services on offer, and all in all it’s a great shop window for your business.
Improve your Linkedin Search Ranking
It’s only natural to want people to find you on Linkedin, and there are ways of making yourself much more visible. Your headline first of all, needs to include keywords related to what you are and what you do. This is like a first impression when people arrive on your site, so get it right! Current work experience is almost as important as it is what you are doing now, and therefore, the first thing people will want to know about your abilities and experiences. Clean up your summary to make it neat, tidy and succinct, and then add some short key phrases emphasizing your particular talents, so that people can easily cherry pick you for your areas of expertise.
Join Linkedin Groups
There are so many opportunities when it comes to Linkedin groups. You can start groups, join groups, and of course doing either gives you the chance to find people to work with. It’s an opportunity for you to network with people who work in the same industry, and it’s yet another shop window for you and your business. As a valued member of groups, you will not only be found by people looking for businesses like yours, if you make good connections with your peers, you should also benefit from more recommendations, and even referrals from the people within your groups.
Linkedin can be such a powerful tool for businesses, but as with so many things, it is all about how you use it. Take the time to create a great Linkedin profile, and you are sure to benefit.