Some are still screaming that Search Engine Optimization is dead, but this couldn’t be further from the truth. That being said, SEO is definitely becoming more difficult all the time. The list of the top SEO trends in 2013 will be very helpful to make sure you know what you need to know about where things are heading in the months and years ahead.
Seven SEO Trends in 2013
Here are seven of the biggest or most notable SEO trends in 2013 so far.
- Google Authorship – If you’re not on Google+ yet, you need to be if you’re publishing content online. In a move to authenticate content, Google is allowing webmasters to tie articles to a specific user. This has been used for a while, but it became bigger in 2013 and will continue to do so.
- Mobile Search Grows – Mobile use is growing at staggering rates still. And of course this means that more and more people are searching on the phones or mobile devices. Paying attention to this is important in 2013 and will be for years to come.
- Quality over Quantity – The shift from quantity to quality has gradually been happening for several years now, but things really began to change in 2013. Paying attention to the quality of the content you publish can do a lot more for you than flooding the Internet with spun articles and crap quality content.
- Social Signals – This is another trend that has been around for a while but is getting bigger all the time. While Google, Bing and other search engines aren’t saying exactly how heavily they weigh social signals, there is some research that shows the information is being used more and more all the time.
- Conversion Rate Optimization – If you talk to some people, they’ll tell you that CRO is the new SEO. Getting traffic is only half the battle. Being able to convert that traffic means more money.
- Rich Snippets – Along with Google authorship verification, the search engine giant is also starting to use Rich Snippets more. This is good news for webmasters who make sure they’re giving Google Bots the data they want in a form they can understand.
- Domain Authority – The authority of a domain continued to play a huge role in rankings in 2013 and will continue to do so for years to come. While EMD (exact match domains) have taken a hit in the last year or two, authority branded websites continue to excel.
By looking at the seven trends in SEO in 2013, you can see a pattern begin to emerge. A lot of the shifts in the search engine realm are dealing with quality of content. Google and other search engines want to reward the best content on the Internet, so make sure you’re doing something to give them what they want. You will be rewarded.